Sinclair Adams is a content creator, finance educator, and interior designer based in Jersey City. After building a career in institutional finance at firms like Morgan Stanley and Bloomberg, he moved into creative and educational work, and now shares that transition with an audience of more than 80,000 across Instagram and TikTok at @sinclairadamss. He tends a collection of more than 80 plants, indoor and outdoor. The outdoor side lives on a rooftop in Jersey City, where he grows a range of ornamental trees in a tight urban footprint. Much of his plant content focuses on the practical side of things: diagnosing common problems, treating them, and helping other people keep their plants healthy through real trial and error rather than a perfect, curated version of the hobby. Alongside plants, Sinclair creates content on finance, design, and lifestyle, and has partnered with brands across the home and garden space. At PlantCon, he brings a grounded, accessible take on growing things well, whatever your square footage.